Skip to main content

Qatar National Bank has named Senegalese-born TikToker and social media personality Khabane “Khaby” Lame as the bank’s official FIFA World Cup Qatar 2022 brand ambassador.

 


Qatar National Bank, the Middle East and Africa’s largest financial institution, has named Senegalese-born TikToker and social media personality Khabane “Khaby” Lame as the bank’s official FIFA World Cup Qatar 2022 brand ambassador.

The strategic partnership follows several recent endorsement deals for the Senegalese-born media personality, who is the world’s most followed person on TikTok, and is aimed at highlighting the bank’s role as the tournament’s official Middle East and Africa sponsor.

As part of the collaboration, Lame, who currently has over 150 million TikTok followers, will debut his first-ever television commercial with Qatar National Bank. The commercial will explore the theme of “dreaming big,” which serves as the foundation for the bank’s involvement in the 2022 FIFA World Cup.

Heba Ali Al-Tamimi, general manager of Qatar National Bank Group Communications, commented on the strategic alliance, stating that choosing Lame as the bank’s ambassador reflects Qatar’s limitless ambition in hosting the FIFA World Cup.

She added: “In a world where everything is possible, it is important to celebrate together in a world where Lame, much like Qatar, has achieved his goals by following his dreams.”

In response to his selection as the brand ambassador for Qatar National Bank, Lame expressed his happiness and stated that he sees many similarities between himself and the bank.

Due to his international fame, Lame is expected to earn around $10 million this year, with endorsement deals accounting for the majority of his earnings.

The figure, which was recently published by Fortune, the U.S. multinational business magazine, follows a lucrative contract with a Hollywood studio that will pay him $750,000 for a single clip.

Lame makes the majority of his money through brand deals in the form of online content linked to his TikTok account.

These earnings, in addition to his international fame, propelled him to the top of the 2022 Forbes Under 30 Europe Art & Culture list, which features celebrities, creatives, and social media content creators who are shaping the future of fashion and arts in Europe.

Labels:

Comments

Post a Comment

Popular posts from this blog

How many of us actually know what AM and PM stand for?

 WE utilize the terms AM and PM each day while discussing the time - yet do we really understand what they mean? For the overwhelming majority of us, the response is no and we've quite recently never mulled over everything. What number of us really realize what AM and PM depend on? The number of us really realize what AM and PM stand for? Ends up, the greater part of us weren't concentrating when we previously figured out how to say what time it is - and who gathers in year one at any rate? Understanding the abbreviation isn't really significant on the planet yet individuals have been flabbergasted that they didn't as of now have the foggiest idea. They are running to web-based entertainment to communicate their unexpected that it's taken them such a long time to clock on. TikToker named Amaya Clarke shared a brief video suggesting the conversation starter what does AM and PM mean? furthermore, she got numerous reactions. One individual said: "After 12 PM past ...
Post a Comment
Read more

Nigeria Afrobeats stars Burna Boy and Wizkid have both won honors at the 2021 Grammys

Burna Boy won the Best Global Music Album class while Wizkid won the Best Music Video for his melody with Beyoncé; Brown Skin Girl, from Lion King: The Gift collection.  Beyoncé's little girl Blue Ivy was additionally a champ on the melody.  The Best Music Video grant is given to the craftsman, video chief and video maker.   Burna Boy, genuine name Damini Ogulu, a candidate for a second sequential year, won with his Twice As Tall collection.  The 63rd Grammy Awards is being held in Los Angeles. Generally charged as "music's greatest evening", the current year's service is distinctive on account of the Covid pandemic.  There is no crowd, and entertainers have been isolated onto five phases, masterminded in a circle inside the Los Angeles Convention Center to keep up friendly removing.  The Grammys designation portrayed Twice As Tall as "a masterclass in the vibe and hustle that have made Burna Boy a global melodic power".  "[He] keeps on b...
Post a Comment
Read more

Businessman shoots guard who stopped him from urinating on a building

A Luanshya businessman has shot an Armsafety security guard who attempted to stop him from urinating at the Workers Compensation House in Luanshya. Daily Star Zambia reports that the 24-year-old security guard is nursing a gunshot wound at Thomson General Hospital. Acting Copperbelt Commanding Officer Tresphord Kasale said the incident happened on Sunday night. Business News ZESCO CONFIRMS REMOVAL OF SUBSIDIES ON CONNECTION FEES Kasale said Robinson Mwape, who is an Armsafety Security Guard, reported that he was shot at and sustained a bullet wound on the right side of his leg, between the knee and foot. "Mwape reported for work at First National Bank (FNB) in Luanshya at 17:00 hours. Whilst at work, his colleague Anthony Mwape also of the same company who was working at Workers Compensation house in Luanshya near Kabwata Bar phoned him for reinforcement after he was confronted by 4 people who wanted to urinate at his work place," Kasale said. He said the victim then rushed ...
Post a Comment
Read more